2026年07月31日

First, we would like to express our deepest condolences to those who lost their lives in the recent earthquake in the Kumamoto region. We also extend our heartfelt sympathies to everyone affected by the disaster and sincerely hope for a swift return to normal life.

Recently, I read a report on Sapporo's office market. According to the report, the market is expected to remain stable for the time being. However, with several large-scale office developments scheduled over the coming years, rent growth may slow after 2028, potentially creating a more tenant-friendly market. The report also presented a cautious outlook regarding future population trends and office demand.

The day after reading it, I found myself sitting at my desk wearing a cardigan because it was unexpectedly chilly.

Last summer was undeniably hot, even in Hokkaido. There were many days when I caught myself thinking, "Sapporo has changed." Yet here we are, at the end of July, and a light layer is still useful on some mornings.

Perhaps that is part of what makes Sapporo such a special place.

Market reports can tell us about supply, demand, vacancy rates, and rental growth. These indicators are important, and they help us understand where the city is heading. But there are qualities that never appear in a spreadsheet.

The comfort of a cool summer day. The ease of living here. The feeling that the pace of life remains balanced even as the city continues to grow.

Redevelopment projects and business investment will undoubtedly shape Sapporo's future. At the same time, the everyday comfort experienced by the people who live here may be one of the city's greatest strengths.

Some of a city's most valuable assets can never be measured in numbers.